So here’s a thing: imagine if every time you threw something into a bin for landfill, instead of it going to a landfill site it went directly into your mouth. Picture it. Picture that piece of mouldy, salmonella infested chicken breast that you chucked last night swilling around your tongue, sliding down your throat, coating your oesophagus with it’s slime.
Well there’s another way. Almost all of what you throw away is recylcable and there is almost always an alternative for that which isn't recyclable.
We did some things so that we could work out what IKEA should do about the subject of waste. It was pretty cool tbh.